How Suta Changed the Traditional Way you Drape a Saree

Sujata and Taniya Biswas founded Suta, a remarkable success story that exhibits the power of inclusive growth, innovative design, and digital marketing in safeguarding traditional crafts and empowering craftsmen and weavers in rural India . The company, which began as a Facebook passion project, has developed into a successful e-commerce fashion label with a significant social impact.

The Biswas sisters identified a gap in the market as there were no daily wear sarees available for young girls, and they narrowed it down as their target market, giving birth to Suta. They initially began selling on Facebook before moving on to e-commerce and beginning to sell through their website. They now operate four stores In Bangalore, Kolkata, Thane, and Mumbai.

Suta has always prioritized the advertising of traditional Indian crafts, especially through their sarees and blouses. The company worked with skilled weavers and artisans in rural India. Suta eliminated the need for middlemen  through their e-commerce platform.

Suta's effective execution of digital marketing and personal branding is one of the primary drivers to their success. The Biswas sisters used social media sites to engage with their target market and establish a strong online presence. They developed an approachable and appealing brand image by highlighting the beauty of their products and sharing their own personal tales. Customers responded well to this strategy, which improved brand recognition and generated customer loyalty.

Suta’s journey is proof of the power of social responsibility and creativity. Sujata and Taniya Biswas have developed a brand that not only creates significant revenue but also improves the lives of artists and weavers by integrating financial success with a passion for conserving traditional crafts.

 Suta is an example of a successful business that also has a positive social impact for budding entrepreneurs.