Star Sports launches #IndiaTaiyarHai campaign just before the England-India cricket tourney

Before the England team’s tour of India begins, Star Sports, the official broadcaster of the two-month cricket tourney, has launched its campaign #IndiaTaiyarHai to highlight the excitement and eagerness of viewers and fans.

The highly anticipated series that would feature 4 Tests, 5 T20Is and 3 ODIs will bring together the two powerhouses of world cricket, India and England with LIVE action on the Star Sports Network and Disney+ Hotstar VIP.

The campaign, ‘#IndiaTaiyarHai’, amplifies the joy and anticipation of passionate cricket fans who’re looking forward to international cricket returning to India after long.

The campaign features Boman Irani who plays an avid Team India fan and is the general manager of the hotel where the England cricket team stays. His excitement on the return of cricket to India echoes in the ballroom of the grand hotel where he is addressing his staff. In the film, Irani playfully tries to hassle the England cricketers during their stay in the competitive spirit of the game.

“Cricket is coming back to India after a long gap and I can confidently say that together as a country, we are ready for the most-awaited India vs England series. As a staunch Team India supporter, I enjoyed personifying the passion of every Indian cricket fan with the Star Sports campaign #IndiaTaiyarHai,” Boman Irani, averrred.