Apple Inc. launches new privacy labels on its App Store

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By Ashish Mitra --
Tuesday, 15 Dec, 2020

Keeping up its promise to provide transparency around iOS app data collection, Apple has launched new labels that will be required for all third-party and first-party apps across iOs, macOS, watchOS, tvOS and iPadOS on its App store.

Apple first announced its plans for introducing new privacy labels similar to nutrition labels on food items in June during WWDC 2020 and made it clear that developers had to submit all the necessary information by December 8 or lose out on the ability to update their apps through the App Store. Following that announcement, Apple is launching the feature formally for all Apple product users.

Apple’s own first-party apps will also have the same safety labels on its App Store product page. Suppose an app does not have a product page in the Apple App store because it is there, by default, and cannot be removed like the Message App, the privacy label will be available on the web. Hence, every software on the m,App Store will have an elaborate privacy label on the web.

Apple has categorised data collection in three parts including the ‘data used to track you’, ‘data not linked to you’ and ‘data linked to you’ to structure the privacy labels.

The ‘data used to track you’ refers to the developers using data collected from your device such as location data, data from other companies’ apps or websites for targeted advertising, personal information and using it in the app. The term tracking is used to mean sharing user information with data brokers.

For the second category, ‘Data not linked to you’ in the privacy label, the information clarifies if data types like browsing history, location data are not being linked to you in any identifiable fashion. And the third, ‘Data linked to you’ on the other hand is any data that can be used to identify you which includes any details derived from using the app having an account with the services the app provides or any data pulled by the device to create a profile for advertising purposes.

The American multinational technology company headquartered in Cupertino, California that designs, develops and sells consumer electronics, computer software and online services is considered as one of the Big Five companies in the U.S. information technology industry along with Amazon, Google, Microsoft, and Facebook.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success.

Apple Inc. launches new privacy labels on its App Store. Keeping up its promise to provide transparency around iOS app data collection, Apple has launched new labels that will be required for all third-party and first-party apps across iOs, macOS, watchOS, tvOS and iPadOS on its App store.

Apple first announced its plans for introducing new privacy labels similar to nutrition labels on food items in June during WWDC 2020 and made it clear that developers had to submit all the necessary information by December 8 or lose out on the ability to update their apps through the App Store. Following that announcement, Apple is launching the feature formally for all Apple product users.

Apple’s own first-party apps will also have the same safety labels on its App Store product page. Suppose an app does not have a product page in the Apple App store because it is there, by default, and cannot be removed like the Message App, the privacy label will be available on the web. Hence, every software on the  m,App Store will have an elaborate privacy label on the web.

Apple has categorised data collection in three parts including the ‘data used to track you’, ‘data not linked to you’ and ‘data linked to you’ to structure the privacy labels.

The ‘data used to track you’ refers to the developers using data collected from your device such as location data, data from other companies’ apps or websites for targeted advertising, personal information and using it in the app. The term tracking is used to mean sharing user information with data brokers.

For the second category, ‘Data not linked to you’ in the privacy label, the information clarifies if data types like browsing history, location data are not being linked to you in any identifiable fashion. And the third, ‘Data linked to you’ on the other hand is any data that can be used to identify you which includes any details derived from using the app having an account with the services the app provides or any data pulled by the device to create a profile for advertising purposes.

The American multinational technology company headquartered in Cupertino, California that designs, develops and sells consumer electronics, computer software and online services is considered as one of the Big Five companies in the U.S. information technology industry along with Amazon, Google, Microsoft, and Facebook.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success.