What'sApp Introduced ‘Carts’ Feature to Make Shopping Easier for Businesses, Customers

Facebook-owned messaging giant WhatsApp is rolling out a new ‘Carts’ feature on the platform to make it easier for users to purchase products on the platform.

“Starting today, we’re excited to bring carts to WhatsApp. Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store,” WhatsApp announced in a blog post. 

“With carts, people can browse a catalog, select multiple products and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales,” it added.

With carts, users can browse a catalog, select multiple products, and send the order as one WhatsApp message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers, and close sales.

The feature has been designed to make WhatsApp a store counter to discuss products and coordinate sales. Catalogs have allowed people to see what’s available and helped businesses organize their chats around particular items.

The need for digital tools to shop has increased manifold during the pandemic.

In fact, according to a recent survey, 76% of adults in India said, "I am more likely to do business with/purchase from a company that I can contact via messaging than one that I cannot.”

Using carts is easy. Find the items you want and tap “add to cart”. Once your cart is complete, send it as a message to the business. Carts are going live around the world today.

Alternatively, users can also tap the Message Business option to ask a specific question about the product. The Carts feature is being rolled out to users globally.