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During the pandemic, Instamojo recorded a 30% rise in their merchant-base, thus marking the start of

Instamojo joins hands with Platform for Artists to digitally empower SMEs

Instamojo declared its association with Platform for Artists (PFA), an online portal for upcoming artists to showcase their work. As part of the partnership, Instamojo will offer access to its digital products and solutions for all vendors who apart of UNSEEN 4.0, an online flea market organized by PFA.

The participating merchants own small home-grown businesses which offer handmade and curated artwork and gift items. Merchants will have access to digital tools, which will empower the online expansion of their business in India, and internationally.


The ongoing occasions have brought to the front line new business challenges, with digitization being the quick answer for business coherence. In an explanation, Akash Gehani, COO, Co-organizer Instamojo stated, "Entrepreneurs today are recognizing one of a kind strategies by means of online stages and web-based media to connect with their client base, and push for deals. Truth be told, the nonattendance of computerized presence demonstrated expensive for a few entrepreneurs across areas. With a quickly developing environment, combined with changing shopper needs and conduct, organizations today are needing a solid emotionally supportive network to help develop and thrive. We mean to empower the computerized and monetary autonomy of miniature organizations and business people through our answers." 

The recent times have brought to the forefront new business challenges, with digitization being the immediate solution for business continuity. In a statement, Akash Gehani, COO, Co-founder Instamojo said, “Business owners today are identifying unique methods via online platforms and social media to reach out to their customer base, and push for sales. In fact, the absence of digital presence proved costly for several business owners across sectors. With a rapidly evolving ecosystem, coupled with changing consumer needs and behavior, businesses today are in need of a strong support system to help grow and flourish. We aim to enable the digital and financial independence of micro-businesses and entrepreneurs through our solutions.”

As of late, Instamojo presented simple methods of going digital through their ‘Priority KYC’, ‘Sachet loans on Whatsapp’ and ‘InstaCash’ features which enabled merchants to go online and get instant access to loans. During the pandemic, Instamojo recorded a 30% rise in their merchant-base, thus marking the start of a digital revolution in the sector.


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