Amazon Launched a Dedicated Store for Small Businesses Selling Indian Toys, with the Aim of Rising the Demand with the Launch

Amazon India has launched a dedicated online store for made in India toys to empower better disclosure and offer of privately produced and planned toys. The e-store named Made in India toys and games would have "more than thousands" of items listed by small and medium sellers, craftsmen, and artisans workers from 15 states displaying customary, handcrafted, and educational toys "educational by Indian culture, folk tales as well as toys that encourage scientific thinking and innovation," Amazon India said in its blog. A portion of these sellers, for example, Skillmatics and Shifu export have just been trading through Amazon's Global Selling program. "Skilled artisans & homegrown entrepreneurs can power India to be the global hub of toy manufacturing. In response to Hon’ble PM @narendramodi’s vision of an #AatmaNirbharBharat, we’re launching a ‘Made in India’ toy store featuring sellers from 15 states," tweeted Amazon India Head Amit Agarwal.

“India is home to traditional arts, crafts, and toys made by SMBs, artisans, and craftsmen. These cohort of sellers will benefit with accelerated growth due to spike in demand for their products with the launch of this new store,” said Manish Tiwary, Vice President, Amazon India. The Indian toys and games market is as of now worth $38.16 billion and is probably going to develop at a 9.6 percent CAGR between 2020-23, according to Statista. In relation to total population figures, per individual income of $27.66 is being created in 2020.

The launch came in the midst of the government’s urge to develop the Indian toy sector. Prime Minister Narendra Modi had in August this year encouraged startups to Indian for the toy sector as one of the ways to boost manufacturing and worldwide imprint of Indian toys. "I urge start-ups and youngsters to focus on innovations in the toys sector," Modi had tweeted. He had additionally recommended educational institutions to organise hackathons for students to "innovate in toy technology and design, including online games, to reflect Indian ethos and values."

Notwithstanding, PM Modi's remarks had come a day after the Consumer Affairs Minister Late Ram Vilas Paswan announced that imported toys will be permitted in India simply after they follow the BIS quality standards from September 1 onwards. The cutoff time was later stretched out to January 1, 2021, by the Department for Promotion of Industry and Internal Trade (DPIIT) in September "to make necessary arrangements for compliance of standards in view of difficulties arising out of COVID-19 pandemic," the department said in a statement by the Ministry of Commerce and Industry.