Why registering icons or logos for their apps is a must for tech-led small businesses

Businesses are fighting tooth and nail to grab users’ attention and increase the market share of their apps. This emphasizes the need for a stand-out app icon.Around 3.3 million apps on Google Play Store and 2.1 million on Apple App Store are a strong testament to the cut-throat competition in the mobile apps space.Studies indicate that a great App Icon has the potential to boost app downloads by up to 560 per cent. This affirms the need to create an appealing icon that conveys the brand’s image and uniqueness. However, merely designing an impeccable icon does not suffice, as it could be easily imitated – thereby ending an app’s distinctiveness. Therefore, registering unique App Icons as trademarks is highly recommended.  

From startups and SMEs to conglomerates – all have begun registering their app icons as trademarks.One must keep certain essential parameters in mind to ensure that the icon fulfils the criteria for trademark registration. Trademark registration of app icons is especially crucial for small businesses – as they lack resources for lengthy legal battles over trademark infringement.Things to consider while designing an App Icon includes choosing a distinctive icon,opting for distinctive colours and themes, choosing existing company's logo as App Icon and worldwide registration.

App icons are key brand identifiers. Be it a start-up, SME or corporate, every business must carefully choose and protect its icons with relevant rights to preserve its brand image and value. Any organization that fails to safeguard its trademarks eventually risks imitation, loss of credibility and brand value in the market.

Source : SME Section of Financial Express by Vivek Singh