Amazon incorporates Pantry with Fresh

Amazon is all set to incorporate its Pantry services within its Fresh store. Until now, Amazon had two separate sections namely Amazon Pantry and Amazon Fresh within the app or the website.

While the former sold mostly dry groceries, bulk-buy items and super-saver packs, the latter comprised items that could be delivered to a customer within a short notice including daily groceries, perishables and household products.

It should be noted that this service will only be seen in cities where the Fresh service is available. The new experience will be rolled out to customers in Ahmedabad, Bengaluru, Delhi and Mysore in the next two weeks.

The integration will reach customers in other cities where Fresh would be available within the coming months. For the rest of the country, Amazon Pantry will continue operating as it had been doing earlier.

The integration will help customers enjoy a simplified grocery-shopping experience, Amazon said. Earlier, customers would often add items to their cart that would get divided between Pantry and Fresh that would lead to different delivery times for different products depending on the store.

Now, you can expect to order anything from food to pet products and get it delivered at once. Customers can also opt for free two-hour delivery for all orders over Rs. 600. In cases of orders below that amount, an extra delivery charge of Rs. 29 will be levied.