With game-changer laser TV projector BenQ plans to hotten up India’s home projector market

Going by the consumer demand, Taiwanese brand BenQ is gearing up to launch its 4K UHD ultra-short throw Laser TV home projector (V6000/V6050) in India. The Laser TV projector’s main highlight is that it is intended to replace and be used like a TV on your cabinet.

“A projector is an addition to the TV at home right now. For the first time, we will have projectors replacing at least large size TVs at home, in many of the settings, especially the living room,” Rajeev Singh, Managing Director, BenQ India said.

The ultra-short throw laser projector comes with an anti-light reflection screen which means that it absorbs the light coming from the top and reflects the light coming from the bottom making it useful across different lighting conditions. Put simply, there is no need to dim the lights when using it.

Though it is still far from becoming mainstream, the projector market is growing steadily in India. It is one of those emerging product categories that is seeing a gradual rise in popularity despite Covid-led disruption and going forward, it is set to become even more exciting.

There is growing demand for 4K projectors and a new category of portable projectors is evolving simultaneously.

BenQ specialises in display technology. It is at the forefront of visual experience something it likes to call Visuality with three distinct product lines viz. monitors, interactive flat panels and projectors.

In a way, the pandemic has come as a blessing in disguise having ushered in a new era of sorts for the company wherein for the first time in its history, B2C business surpassed B2B sales.

Projectors are getting exciting no doubt, but most of them are also quite expensive, something that could play spoilsport for BenQ’s vision to accelerate the category.The reason for that is that there is very heavy duty on projectors. So, if one talka about high-end home projectors, there is a 10 per cent customs duty and there is a 28 per cent GST. And the current size of the market is so small, apparently less than 300k units are sold every year that making in India does not make good sense as of now.