Shopify to extend its ‘Shop Pay’ payment option to all users choosing to sell on Facebook and Instagram

Canadian e-commerce company Shopify Inc has said that it would extend its payment option ‘Shop Pay’ to all users choosing to sell on Facebook and Instagram. The move marks the first time the feature will be available outside Shopify's platform. This will help the company tap into the rise of shopping through social media platforms during the COVID-19 pandemic.

The option would be available to Shopify merchants selling products in the United States through Instagram and will be rolled out on Facebook within the coming weeks, the company said in a blog post. 

Social media shoppers will be able to use Shop Pay alongside other payment options on the social media company's payments system Facebook Pay.