Film exhibitors looking for fresh content to pull in crowds to theatres

With viewers more than willing to catch a movie at the theatres now, film exhibitors are showing the need of a fresh line-up of content to draw more crowd to the theatres.

Cinemas are looking forward to the screening of Sooryavanshi, 83, Radhe, Brahmastra, Bell Bottom, Pathan, Prithviraj, Jayeshbhai Jordaar and Laal Singh Chaddha.

Besides, sequels of established franchisees like Hera Pheri 3, Golmaal 5, Satyamev Jayate 2, No Entry 2 are expected to have a theatrical launch.

A bouquet of regional movies, including big releases like RRR, Annaatthe and Cobra are also in the offing.

Staggered opening of theatres across the country and fresh periodic restrictions in some states are sure to act as a deterrent for producers to go for speedy releases. But, following the decent reception of Tenet and Wonder Woman 1984, they are now more confident to take movies to the theatres.

Once these issues are resolved, cinemas can expect to host more films. A number of movies of huge scale are currently at various stages of pre-release.

After record revenues of over Rs 4,000 crore in 2019, box office collections for 2020 are estimated to have barely touched Rs 500 crore.

People are itching to step out of home and walk in to the theatres.