Flipkart’s B2B store for MSMEs sees 75 pc monthly jump in customer base, 90 pc in transactions in 3-months

Flipkart’s business-to-business (B2B) marketplace for MSMEs and kiranas named Flipkart Wholesale app has said that its customer base swelled 75 per cent month-on-month while its monthly transactions on the platform jumped 90 per cent since its launch in September this year.

The company had launched the marketplace with the acquisition of the wholesale business of its parent company Walmart in India that operated 28 Best Price cash-and-carry wholesale stores offering nearly 5,000 items.

Flipkart said that the cash-and-carry business saw a 10X growth in e-commerce adoption among its member retailers with large traction from small cities including Kota, Guntur, Amravati, etc.

Flipkart Wholesale app e-tails fashion products to MSMEs in 23 cities had recently launched the grocery category also in NCR. The company claimed 50 per cent month-on-month growth in fashion category suppliers and enabled 2.5 lakh listings on its platform since its launch along with one in every five customers on Flipkart Wholesale coming from Tier-II and III cities.

The new B2B marketplace leverages Flipkart’s existing technology capabilities and supply chain infrastructure to benefit kiranas and MSMEs. On the other hand, Walmart’s experience in merchandising, relationships with brands, and servicing over 1.5 million members, including kiranas, horecas, and other MSMEs has come in handy for Flipkart’s B2B marketplace to take off smoothly.