India Revival Mission: Impact of Covid-19 on Women Entrepreneurs

New Delhi: Today, becoming Aatmnirbhar or self-reliant is the mission of India. But, is it possible to meet this mission without women participation, considering women constitute almost half of India's population that is around 48 per cent.

India Revival Mission, in one of its recent episodes, has discussed with women entrepreneurs on how Covid-19 has impacted their businesses, as well as how they have managed to benefit from this crisis by making opportunities out of pandemic.

Priya Mohan, Neha Kant, Founder of Clovia, Kirti Poonia, Head Okhai, and Divya, Co-founder of MyHealthCare have been on the experts' panel.

While speaking of the initial reaction of companies towards Covid-19 when it hit their businesses, Kirti expressed: "It hit all of us in India. The first reaction of all the companies was that houses were going to be closed, dispatches were being closed, advertising was pulled down. But, then we realised that people were buying and there was still shopping online."

"Well of course, during the lockdown, revenues almost fell to zero. We had around 3000 karigars working for us and 400+ of our own workforce who were looking were looking up to us as to what the outlook is going to be. So, those were stressful times, but then eventually we were very well placed being a digital-first brand;" said Kant while talking about how Clovia eventually rebound to normal condition, keeping in mind that the lockdown had brought revenues down to zero.

Kant also added that "as soon as the lockdown began to be lifted they saw a surge in demand gradually. She further added that post the lockdown all the marketing communication for product launches have had this particular thought that customers are not stepping out due to Covid."