Khadi India registers record sales of more than Rs 1 crore a day during Diwali this year

The ministry of MSME has reported that in pursuance to Prime Minister’s clarion call for Atma-Nirbhar Bharat and for ‘Vocal for Local’ and the ministry’s social media campaign, the sale of local products including those made by khadi and other local and village industries  has seen a phenomenal increase in sales during the Diwali festival season this year.

The sale of local products including those made by khadi and other local and village industries has seen phenomenal increase, the ministry of Micro, Small and Medium Enterprises (MSME) has revealed.

Before the festival time, the said ministry had launched an aggressive and yet attractive and innovative social media campaign to promote local products made by artisans and MSMEs.

The campaign with the brand of ‘उजाले इन उमीदों के’ with the purpose and hash tag of #msmechampions was run over a month with videos and messages of around a dozen local products and processes. "It was a huge success and became very popular," the ministry claimed.

Overall, there has been almost 300 per cent increase during Diwali this year compared to that of Diwali last year in the sale of a basket of products," the ministry added.

The total sales in amount terms by a sample of outlets of Khadi and Village Industries Commission (KVIC) spread in Delhi and Uttar Pradesh increased four times to around Rs. 21 crore this Diwali from Rs. 5 cr. during the same period last year.

This record increase, in spite of COVID-19 pandemic in the country has taken place across almost all products including khadi, agarbatti, candle, diya, honey, metal art products, glass articles including charkha in box, agro and food items, cotton and silk fabric, woollen and embroidery products.