Ganesh Chaturthi festival: Rs 300 cr business generated every year, says CAIT

Traders’ body Confederation of All India Traders (CAIT) said over 20 crore made in India Ganesh idols are sold in the country every year during the Ganesh Chaturthi festival, generating an estimated business of more than Rs 300 crores on the back of the campaign to ban imported Ganesh idols from China.

“Earlier, large quantities of Ganesh idols made of plaster of paris, stones, marbles, etc., were imported from China due to cheap prices but due to CAIT’s campaign over last two years, the import stands nil,” said BC Bhartia, National President and Praveen Khandelwal, Secretary General, CAIT in a statement. 

Since idols are now made locally from clay and cow dung, which are easily immersed and don’t harm the environment, lakhs of people get business across the country, the body noted.

“The festive season this year has started with the 10-day grand celebrations across the country, giving high hopes to the business community for big business this year. With this (Ganesh Chaturthi) festival, CAIT is continuing its campaign to boycott Chinese goods,” said Khandelwal and Bhartia.

Source: Financial express