Sales of Apple IPhone 12 Mini less as smaller smartphones don’t appeal

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By Ashish Mitra --
Wednesday, 10 Feb, 2021

Industry data provider Counterpoint has informed that Apple Inc's iPhone 12 mini U.S. sales were just 5 per cent of overall sales of its new phones during the first half of January in signs of muted demand for the new smaller version of its flagship device.

Smartphone users have switched to larger devices in recent years as they devour more video content on-the-go and indulge on visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.

J.P. Morgan analyst William Yang said in a note last week that weak demand for the smaller iPhone 12 and 12 mini might lead Apple to stop production of the mini in the second quarter.

"The product mix adjustment is well expected by investors and should not be a negative surprise," Yang added.

Lat year, Apple had launched a smaller variant of the iPhone 12 model, but demand for the smaller smartphones seems to be weaker in comparison to the high-end iPhone 12 Pros and the older iPhone 11s.

Apple had shipped its iPhone 12 lineup several weeks later than usual last year but an expanded number of models and new look tapped pent-up demand for upgrades especially in China.

Sales of Apple IPhone 12 Mini less as smaller smartphones don’t appeal. Industry data provider Counterpoint has informed that Apple Inc's iPhone 12 mini U.S. sales were just 5 per cent of overall sales of its new phones during the first half of January in signs of muted demand for the new smaller version of its flagship device.

Smartphone users have switched to larger devices in recent years as they devour more video content on-the-go and indulge on visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.

J.P. Morgan analyst William Yang said in a note last week that weak demand for the smaller iPhone 12 and 12 mini might lead Apple to stop production of the mini in the second quarter.

"The product mix adjustment is well expected by investors and should not be a negative surprise," Yang added.

Lat year, Apple had launched a smaller variant of the iPhone 12 model, but demand for the smaller smartphones seems to be weaker in comparison to the high-end iPhone 12 Pros and the older iPhone 11s.

Apple had shipped its iPhone 12 lineup several weeks later than usual last year but an expanded number of models and new look tapped pent-up demand for upgrades especially in China.