Famous faces from sporting arena attract good offers from advertisers

Here in India these things seldom happens in every sphere may it be athletics, cricket, football or even films. Once you get famous , you are certainly to be picked up for advertisements.

The same is likely to happen with our cricketers like Rishabh Pant, Shubham Gill, Mohammed Siraj, Shardul Thakur and Washington Sundar who are likely to draw advertisers’ interest after they played a crucial role in India’s gallant and unexpected win in the fourth India-Australia test match at the Gabba in Brisbane helping India to clinch the series.

Talent management agencies that represent these cricketers are already scouting for deals with healthcare, fitness, and digital-first brands, industry watchers say.

While Pant has entered into a multi-year association with JSW Sports where the company will manage all commercial interests and marketing rights of the 23-year-old cricketer, Gill is being represented by Cornerstone Sports.

According to industry estimates, athletes who are just starting out on their endorsement journey can charge anything between Rs 10-20 lakh per brand.

In the past, Pant had endorsed for Dream 11 and Himalaya Men Face Care Range. In comparison, cricketers such as Jasprit Bumrah, KL Rahul or Hardik Pandya earn about Rs 1 crore per endorsement.

Brands which are normally risk averse may want to sign up cricketers who have become stars overnight to make the best use of the immediate opportunity. Even if leading brands do not engage these players, brands that have smaller budgets can leverage them for short-term projects.