BPCL intends to expand customer base 10-fold under new customer loyalty programme

The Bharat Petroleum  Corporation Ltd. intends to expand its customer base 10-fold to one million under a new customer loyalty campaign. The new campaign ‘Get 100X Bonus Petromiles’ under its programme ‘SmartDrive’ will offer customers benefits like extra bonus reward points on each transaction of fuel purchase through a scratch card in the SmartDrive App. The campaign will be open till March 31.

Currently, the state-owned company has a customer base of one lakh with over Rs 20 crore worth of monthly transactions under its current ‘Smart Drive’ programme.

“We are excited to take a step further in strengthening the digitisation process while ensuring consumer safety and trust with our brand and are committed to deliver innovative solutions to our customers while adding value to our business,” said BPCL Executive Director (Retail) P S Ravi while launching the campaign on its 45th Foundation Day yesterday.