Mukesh Bansal’s Cure.fit acquires California-based personal trainer app Onyx

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By Ashish Mitra --
Tuesday, 19 Jan, 2021

Mukesh Bansal’s health and fitness startup Cure.fit has now acquired California-based fitness company Onyx for an undisclosed sum to accelerate its offerings internationally. Earlier in 2019 it had expanded outside India with a launch in Dubai.

Onyx is a smart personal trainer with ‘body tracking technology and personalisation of workout feedback and offers highly accurate rep counts, form correction, and detailed performance tracking.’ Cure.fit said that as the acquisition would also help ramp up its computer vision technology for its at-home fitness product.

The most funded healthtech startup Cure.fit had recently entered the US market with its energy-meter technology that allows the smartphone camera to track users’ movements while they follow guided content from trainers.

“Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical & mental wellness and nutrition all at the same place,” said Mukesh Bansal in a statement.

The company offers live classes on fitness, dance, meditation apart from health video content and podcasts. The digital offering by Cure.fit will be similar to attending a group class at boutique studio or a personal training session in the gym. Users will get feedback on their movements and it will be a two-way interactive experience. The company is integrating with display devices such as Apple TV, Chromecast etc.

Cure.fit has raised $404.6 million across more than nine funding rounds so far and last raised $110 million Series D round in March 2020, as per Crunchbase. Temasek, Vistra ITCL, Ascent Capital, Castle Island Ventures, Epiq Capital, etc., are among the investors on Cure.fit’s cap table.

Onyx is the company’s seventh acquisition after it acquired Rejoov in 2019, Fitness First India and Seraniti in 2018, Kristys Kitchen and a1000yoga in 2017, etc. The fitness market in India is likely to reach $2.15 million in 2021 and grow at a CAGR of 2.7 per cent to become worth $2.33 billion by 2024, as per Statista.

Mukesh Bansal’s Cure.fit acquires California-based personal trainer app Onyx . Mukesh Bansal’s health and fitness startup Cure.fit has now acquired California-based fitness company Onyx for an undisclosed sum to accelerate its offerings internationally. Earlier in 2019 it had expanded outside India with   a launch in Dubai.

Onyx is a smart personal trainer with ‘body tracking technology and personalisation of workout feedback and offers highly accurate rep counts, form correction, and detailed performance tracking.’ Cure.fit said that as the acquisition would also help ramp up its computer vision technology for its at-home fitness product.

The most funded healthtech startup Cure.fit had recently entered the US market with its energy-meter technology that allows the smartphone camera to track users’ movements while they follow guided content from trainers.

“Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical & mental wellness and nutrition all at the same place,” said Mukesh Bansal in a statement.

The company offers live classes on fitness, dance, meditation apart from health video content and podcasts. The digital offering by Cure.fit will be similar to attending a group class at boutique studio or a personal training session in the gym. Users will get feedback on their movements and it will be a two-way interactive experience. The company is integrating with display devices such as Apple TV, Chromecast etc.

Cure.fit has raised $404.6 million across more than nine funding rounds so far and last raised $110 million Series D round in March 2020, as per Crunchbase. Temasek, Vistra ITCL, Ascent Capital, Castle Island Ventures, Epiq Capital, etc., are among the investors on Cure.fit’s cap table.

Onyx is the company’s seventh acquisition after it acquired Rejoov in 2019, Fitness First India and Seraniti in 2018, Kristys Kitchen and a1000yoga in 2017, etc. The fitness market in India is likely to reach $2.15 million in 2021 and grow at a CAGR of 2.7 per cent to become worth $2.33 billion by 2024, as per Statista.