Tata Motors to bring out series of affordable e-vehicles soon

In one of the most ambitious plans made around electric mobility and affordability, Tata Motors has declared that it plans to price its green cars at ‘not more than 15-20 per cent premium’ to conventional petrol/diesel vehicles while offering a battery range at least in excess of 200 km on a single charge.

The statement comes just as Tata Motors drives on a path of resurgence in the Indian passenger vehicles market making significant gains in share in just about a year.

Riding high on healthy demand for products such as the Tiago mini, Nexon compact SUV and the Altroz hatch, the company is confident that its overall monthly sales will be “at least in excess of 22,000 units”, keeping it firmly placed in the third position behind Hyundai and market leader Maruti.

“Our reclaiming the third position in the Indian passenger vehicles market is not by accident. We’ve recorded the highest sales volume in the past eight years during the last few months. This has seen us gain nearly 300 basis points (100bps = 1 percentage point) in market share, which moved up from around 4.7% last year to about 7.7 per cent now,” said Shailesh Chandra, president of Tata Motors passenger vehicles business unit.