MultiTV emerges as a fast growing video platform player

In a dramatic change in the film exhibition scene, film after film is being streamed on OTT channels. Among lot many streaming channels, Gurgaon-based MultiTV has emerged as a fast growing video platform player that offers virtual events, live streaming, OTT video tech platform and complete video tech stack for all business video needs.

“We have been adding customers at a rate of two customers a day since July this year,” said Vikash Samota, founder & CEO, MultiTV. “Video requirements are consistently increasing across enterprises, media and telecom, sports and events, and retail and brands. These are the four verticals which we are sharply focusing on,” he added.

Today, the firm has over 200 customers, including MXPlayer, SonyLiv, Zee5, Voot, Hungama, Flipkart Video, Hoichoi, HCL, Samsung, Reliance Industries, Hero, Xiaomi, Hyundai, Mercedes Benz, Asian Paints, FIFA, BMW, India Today, 9XM, Tripleplay, among others.

Incidentally, Samota founded MultiTV in 2014 and its first product was launched in 2016. The same year, it secured funding from angel investors led by Nipun Sahni. “I saw a business opportunity for solutions that would support the OTT and live streaming sector by providing smooth and seamless stack for video technology. The enterprises would deliver video experiences while MultiTV would manage the complete back end from encoding, transcoding, subscribers management, or create a business/enterprise application on top of that- essentially a complete video ERP solution,” Samota avers.

MultiTV’s flagship products are Creator and BeLIVE. While Creator is an aggregated one-stop OTT solution which automatically manages video content execution, BeLIVE is a PaaS (platform as a service), an owned IP that allows the client creative freedom of customisation. It is an all-in-one live virtual events platform where attendees can learn and interact with people from anywhere in the world with an integrated 360-degree distribution ecosystem.

With the Covid-19 pandemic changing how businesses interacted with their clients and partners, MultiTV enabled BeLIVE for large-scale virtual events such as exhibitions, digital concerts, AGMs, etc. The idea was to enable broadcasting, any kind of event over social media, website, or even integration with OTT platforms. Along with these, MultiTV offers a bundled multi-screen transcoder and encoder called Streamline that enables automated content ingestion, transformation, and delivery with on-demand archiving.

By March 2021, MultiTV expects 50 per cent revenue each from both CREATOR and BeLIVE.