Instamojo Digitises Two Lakh Small Businesses Post Pandemic

Instamojo has enabled the digitisation of over 2 lakh small businesses all over the country, through the last two quarters. Data from the platform indicated that more than 70% of the merchants on-boarded did not have any form of online or digital presence before. With the pandemic bringing about a 360 degree digital shift, businesses are taking to online solutions in order to survive and cater to their customers. Instamojo offers merchants digital solutions like online payments, credit services, logistics, e-commerce and marketing.

In the beginning of the pandemic, Instamojo on-boarded organizations across categoriesranging from education, IT, food, retail, entertainment, travel, religion, and gifts. The platform saw maximum sign-ups in education and jobs which contributed close to 20% of the merchant pool, followed by the services sector at 15%. Sectors such as Not for Profit, financial services and products saw a contribution of 4% and 2.61% respectively.

Small businesses from Tier 1 cities contributed to maximum merchant signups with Delhi topping the list followed by Pune, Hyderabad, Bengaluru and Mumbai.

Tier 2 cities witnessed several merchants taking the digital path with Patna, Lucknow, Jaipur, Ahmedabad, Bhubaneshwar, Bhopal and Guwahati topping the charts.

Akash Gehani, co-founder & COO, Instamojo said, “Along with several obstacles that the pandemic introduced, it was also instrumental in bringing about a digital wave paved the way towards digital progress for MSMEs across the country."