Careers360 appoints Mirum India to implement Salesforce Marketing Cloud services

Careers360 has appointed Digital marketing solutions agency Mirum India to implement Salesforce Marketing Cloud services. The agency will now be responsible for on-boarding and implementation of Salesforce Marketing Cloud solution for the client.

Part of the WPP network, Mirum India is a digital agency with a pan-India footprint. The agency’s bouquet of services includes digital media strategy and creative such as transformation strategy, solution planning and prototyping, campaign and media planning, platform integration and management among others; tech builds; as well as end-to-end marketing automation solutions.

Careers360 is a data-enabled and technology-driven company which integrates data with user-generated preferences to build prediction and recommendation products for students to explore and achieve career plans. It currently covers over 25,000 colleges, more than 250 courses and has over 250 products.

“Mirum is a Salesforce go-to partner for Marketing Cloud implementations in India and has a great experience in implementing marketing automation solutions in the EdTech space. We look forward to work with Careers360 and eager to collaborate with them on this project,” Mihir Karkare, executive vice president, Mirum India, said on the association with Careers360.

Mirum is a Salesforce Gold Consulting Partner with over nine years of association with Salesforce and more than 100 marketing automation installations across the entire stack of Social Studio, Exact Target and now Datorama and DMP.

As the consulting partner, the agency is also responsible for the implementation of Salesforce marketing cloud platform and also facilitates the integration of marketing cloud with other third party systems.

The agency’s marketing automation clientele includes names such as KFC, IDFC, Capital First, Franklin Templeton, Shwapno, Silver Arrows, Bimamitra, Aakash, Joyalukkas, Lycamobile among others.