Short format video app MX TakaTak launches Rs. 100 crore creator fund

MX TakaTak, the number 1 short video platform of India has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics.

Recently, the platform has announced a new initiative for creators called the MX TakaTak Creator Fund to encourage India’s talented and innovative set of established and emerging creators to create engaging, impactful and inspiring content on the platform.

The fund will deploy INR 100 crore for creators. In a promise to support its existing creators as well as to encourage new creators with impactful content ideas, the fund is meant to help them use their creativity to build an exciting career. The MX TakaTak Creator Fund will support creators of all sizes and backgrounds, rewarding the passion and creativity they put into inspiring, engaging and entertaining the community on MX TakaTak.

The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories such as education, tech, sports, art, entertainment, fashion and makeup, travel & photography etc.

Once selected in the MX TakaTak Creator Fund, the creators will receive regular rewards for their content based on various performance criteria such as uniqueness of their content, authenticity, views, engagement, followers etc. Additionally, a select few aspiring creators with story ideas that make a social impact will receive a start-up fund to support the start of their journey on the platform.