INOX signs a pan-India advertising deal with Manyavar

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By Ashish Mitra --
Saturday, 06 Feb, 2021

INOX Leisure Ltd (INOX) has signed a pan-India cinema advertising deal with Manyavar, the celebration wear brand. The development makes Manyavar, the first national brand to sign a pan-India deal with INOX after the reopening of cinemas.

The move also signals the revival of cinema advertising which had suffered immensely as the cinema industry had to shut operations for a period of more than eight months due to the Covid-induced lockdown.

Manyavar has always relied extensively on cinema advertising and enjoys a five-year-old association with INOX. With the signing of a fresh pan-India deal, Manyavar would look to promote its entire range of men’s ethnic fashion wear along with its sub-brands Mohey and Mebaz.

Besides its entire range of Sherwanis, Indo-Westerns, Bandhgalas, Kurta-Jackets and accessories for ethnic wear, Manyavar sells celebration wear for women under its Mohey brand while Mebaz is a one-stop destination for men, women and children.

According to a Kantar IMRB Study conducted by INOX in 2019, cent per cent respondents successfully recalled brand Manyavar and agreed to have been exposed to its video commercials.

INOX signs a pan-India advertising deal with Manyavar. INOX Leisure Ltd (INOX) has signed a pan-India cinema advertising deal with Manyavar, the celebration wear brand. The development makes Manyavar, the first national brand to sign a pan-India deal with INOX after the reopening of cinemas.

The move also signals the revival of cinema advertising which had suffered immensely as the cinema industry had to shut operations for a period of more than eight months due to the Covid-induced lockdown.

Manyavar has always relied extensively on cinema advertising and enjoys a five-year-old association with INOX. With the signing of a fresh pan-India deal, Manyavar would look to promote its entire range of men’s ethnic fashion wear along with its sub-brands Mohey and Mebaz.

Besides its entire range of Sherwanis, Indo-Westerns, Bandhgalas, Kurta-Jackets and accessories for ethnic wear, Manyavar sells celebration wear for women under its Mohey brand while Mebaz is a one-stop destination for men, women and children.

According to a Kantar IMRB Study conducted by INOX in 2019, cent per cent respondents successfully recalled brand Manyavar and agreed to have been exposed to its video commercials.