Tamil film Master does a double whammy for South Indian film industry

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By Ashish Mitra --
Tuesday, 19 Jan, 2021

The South Indian film industry has come out winner compared to all such film industries around the country with the release of the Tamil film Master that features Vijay that garnered over Rs. 100 crore in three days. In Tamil Nadu, the film managed to earn Rs 50 crore in the last three-four days.

“Master is a big release for the Southern exhibition sector and will be used as a benchmark by the other producers to gauge the sentiments of the audience towards coming back to theatres. At present, producers are waiting for audience turnout for the movie to lock in on release dates for the pending films and start their marketing campaigns,” said Gautam Jain, partner, Ormax Media.

As per industry experts the film exhibition industry down South has managed to perform a tad better, compared to North and other markets across the county. Besides the collections of Hollywood movies such as WW84 and Tenet were almost double in markets such as Andhra Pradesh, Telangana and Tamil Nadu compared to the North. Similarly, regional releases such as Solo Brathuke So Better, Krack and Red performed well at the box office in South.

“Wonder Woman 1984 and Tenet, our IMAX content, did really well because people relate to English and understand the language much better down South as compared to those in other parts of North India.

As for regional movies, we clocked 100 per cent occupancy with a 50 per cent clause when Solo Brathuke So Better was released on December 25, last year. Similarly, Ravi Teja’s Krack, and Red also emerged as blockbusters with good footfalls,” commented Kunal Sawhney, senior vice president, Carnival Cinemas.

Tamil film Master does a double whammy for South Indian film industry. The South Indian film industry has come out winner compared to all such film industries around the country with the release of the Tamil film Master that features Vijay that garnered over Rs. 100 crore in three days. In Tamil Nadu, the film managed to earn Rs 50 crore in the last three-four days.

“Master is a big release for the Southern exhibition sector and will be used as a benchmark by the other producers to gauge the sentiments  of the audience towards coming back to theatres. At present, producers are waiting for audience turnout for the movie to lock in on release dates for the pending films and start their marketing campaigns,” said Gautam Jain, partner, Ormax Media.

As per industry experts the film exhibition industry down South has managed to perform a tad better, compared to North and other markets across the county. Besides the collections of Hollywood movies such as WW84 and Tenet  were almost double in markets such as Andhra Pradesh, Telangana and Tamil Nadu compared to the North. Similarly, regional releases such as Solo Brathuke So Better, Krack and Red performed well at the box office in South.

“Wonder Woman 1984 and Tenet, our IMAX content, did really well because people relate to English and understand the language much better down South as compared to those in other parts of North India.

As for regional movies, we clocked 100 per cent occupancy with a 50 per cent clause when Solo Brathuke So Better was released on December 25, last year. Similarly, Ravi Teja’s Krack, and Red also emerged as blockbusters with good footfalls,” commented Kunal Sawhney, senior vice president, Carnival Cinemas.