Vi Business and PayU Join Forces to Enhance Digital Payment Solutions for MSMEs

In a strategic effort to enhance the digital capabilities of Micro, Small, and Medium Enterprises (MSMEs) in India, Vi Business, the enterprise division of Vi, has partnered with PayU, a prominent financial technology firm.This collaboration is set to deliver a broad range of digital payment solutions and support services tailored to meet the evolving needs of Indian MSMEs.The alliance combines Vi Business's expertise in digital transformation with PayU's proficiency in digital payments and financial services.Together, they offer an extensive suite of services designed to facilitate the digital journey of MSMEs, including innovative payment solutions, customized offer engines, buy-now-pay-later (BNPL) options, and WhatsApp integration.

Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, stated, "Our partnership with PayU reinforces our commitment to digitally empowering small and medium-sized businesses in India.”

He added, “By merging Vi Business's enterprise solutions with PayU's fintech expertise, we aim to accelerate the growth trajectory of MSMEs."

Anirban Mukherjee, CEO of PayU, echoed this sentiment, highlighting the potential of digital innovation to transform grassroots businesses.He mentioned that the partnership would provide a comprehensive suite of business and digital finance solutions aimed at increasing revenues and boosting efficiency for MSMEs.

The collaboration offers several key services to MSMEs, including integrated payment solutions with reduced transaction charges, WhatsApp store functionality for seamless shopping experiences, Buy Now Pay Later (BNPL) options, and customizable offer campaigns to drive customer loyalty.

Moreover, the partnership provides productivity and collaboration tools such as Google Workspace and location tracking.

Vi Business's ReadyForNext program further enhances this offering by providing MSMEs with exclusive access to a range of digital tools at special prices, including personal cloud storage and mobile security solutions.

This holistic approach aims to help MSMEs manage their digital workplaces, business operations, and customer engagements more efficiently.