Digitally Upskill Your Small Business with MetaxONDC

The Open Network for Digital Commerce (ONDC) and Meta have recently announced a partnership aimed at helping small businesses in India. The partnership focuses on enabling small businesses to build conversational buyer and seller experiences on WhatsApp, utilizing Meta's ecosystem of business and technical solution providers. As part of this collaboration, Meta's Small Business Academy will digitally upskill five lakh micro, small, and medium enterprises (MSMEs) over the next two years . The Meta Small Business Academy offers certification programs that empower entrepreneurs and marketers to gain critical digital marketing skills, which can contribute to their growth on Meta apps.

This partnership between ONDC and Meta aims to provide small businesses with the necessary tools and knowledge to market themselves effectively and reach a wider audience. By leveraging Meta's business and technical solution providers, these businesses can connect with customers far and wide, potentially expanding their customer base and driving growth.

ONDC will play a crucial role in enabling business solution providers to become seller apps, bringing the businesses they serve onto the ONDC network. This collaboration will help MSMEs drive commerce and enhance their buyer and seller experiences on WhatsApp.

The partnership between ONDC and Meta is expected to provide small businesses with the impetus they need for growth, by digitally upskilling these businesses. The collaboration aims to empower millions of small businesses in India, by educating them on how to drive growth in the online marketplaces.